Design Thinking à la GIM

With our systematic research process GIM SPICE we accompany you throughout the UX cycle.

GIM SPICE is ready with a solution for all your questions, at whatever point in your value-added sales funnel.

Learn more about our expertise here: 

We have experience:
long-standing expertise in research

Our experience of UX stems from the comprehensive range of product usage studies and usability tests that we’ve been conducting for 30 years now — on both a national and international scale.

We want to gain a holistic understanding of UX, which is why we systematically upgrade our UX portfolio with diverse methods from social research, such as ethnographic ‘need tracing’ or product semiotics. 

For you, this means we are always careful to tailor everything to your needs! 

Our standpoint: motives first!


What we want is to understand the motives behind product usage right from the beginning, to come up with broader and more suitable user requirements for subsequent testing!

For you, this means we develop perfect-fit UX instruments that are nonetheless open to further standardisation for your in-house product development!

For details click here.

We don’t work alone: network 

We have an eclectic expertise network comprised of UX professionals and academic contacts. 

For you, this means ready support with experience design, illustration and graphics on the one hand and semiotics, culture studies and business psychology on the other to complement our UX know-how!

We are certified:
UX Expertise @GIM

GIM as our parent company has certified UX professionals (UXPAs) on hand for every sector. These are both methodology consultants and project managers—with an academic background in, for example, social technology or industrial sociology. 
For you, this means a holistic rather than a silo approach towards usability and user experience!

As a member of the German UPA we stay on top of topics

All certified staff are also members of the German UPA, Germany’s most important UX association.

For you, this means we always have our ear to the ground to pick up all the topics and trends that shape this complex field!

Interested in a sample of our work? Click here for our Success Stories.

Realistic experiences with GIM 360° Tours

GIM 360° Tours are interactive, captivating and enable the viewer to get intensely involved with the user experience.

For you, this means participants can assess your product or service experience of tomorrow today, with a cost-efficient setup and realistic presentation.

Learn more about GIM 360° Tours