What we research—not a question of sector

We research and design the product experience in areas such as health, household appliances, services and automotive, to name but a few. For us, UX isn’t a question of sector. Simply get in touch!

Experience Director 

Benjamin Dennig

Phone +49 (0)6221 8328 843
Mobile +49 (0)162 2525 872 

Benjamin Dennig studied sociology and politics at the University of Heidelberg, completing his studies with an MA. He’s been working for GIM since 2006 and manages the research field Home & Technology. Dealing with technical artefacts is therefore his daily bread, as it were. His interest in ‘the experience’ extends beyond the UX context: within the framework of design impact research, he’s deeply involved in how design is perceived and how these insights can be used to add value in terms of user-centred design.

Senior Experience Manager

Bastian Fischer

Phone +49 (0)30 24 0009 44
Mobile +49 (0)162 2525 884

Bastian Fischer with his special passion for user insights focuses on the analysis of current and future needs. Before joining Benny as the co-manager of GIM experience, he built up a foundation of expertise in his Market and Communication Research degree course—although his enthusiasm was really fired with his first ‘design thinking’ projects in Potsdam und Stanford. Today, his circumspect and empathetic leadership gives rise to progressive and sustainable solutions which never lose sight of the person and their usage context.